Company overview
Meat & Livestock Australia Limited (MLA) is a producer-owned company providing services and solutions to the red meat industry. MLA has over 47,000 livestock producer members who have stakeholder entitlements in the company.
Mission
To deliver world-class services and solutions in partnership with industry and government.
Core activities
- Improving market access
- Growing demand
- Increasing productivity across the supply chain
- Promoting industry integrity and sustainability
- Increasing industry and people capability
Improving market access
MLA has three objectives that specifically address the overarching strategy of improving market access:
- Enhancing product integrity.
- Ensuring a whole-of-industry approach to maintaining and liberalising access to world meat markets.
- Maximising market options for producers and exporters in the livestock export trade.
Growing demand
MLA's five objectives to assist industry with growing demand are:
- Achieving consistent eating quality.
- Enhancing the nutritional reputation of red meat.
- Developing new products.
- Aggressive promotion in the domestic market.
- Aggressive promotion in the export market.
Increasing productivity across the supply chain
MLA's four objective to achieve this are:
- Increasing productivity on-farm.
- Increasing productivity off-farm.
- Improving supply chain and market information.
- Improving biosecurity and animal health.
Promoting industry integrity and sustainability
MLA's role is to manage a research portfolio that can provide information, tools and innovative technologies to fill existing and emerging gaps in scientific knowledge, and to provide a platform for the distribution of messages to community and government opinion leaders.
Increasing industry and people capability
The four overarching objectives are:
- Increasing adoption of R&D outcomes.
- Attracting, developing and retaining world-class people.
- Building industry innovation capability across the value chain.
- Supporting industry with research policy.
Print this page
Go back to top