Foodservice and Retail
Given the significant impact that retailers and foodservice operators have on consumer meal decisions, and that beef and lamb face very strong competition from other categories within these outlets, it is necessary to encourage and support the evolution in red meat and retailing and restaurant practice.
Foodservice
Foodservice represents around 30% of domestic red meat consumption. This is a constantly changing sector, driven not only by lifestyle and economic trends, but also by fashion.
Menu offers need to be constantly refreshed, providing both opportunities and threats for red meat’s share of these offers. Further, the boom in the ’casual dining’ segment and its dependence on low skilled labour poses continuing risks in the quality and safety of meat meals.
Retail
MLA works closely with retailers to raise industry standards in presentation, range, quality, promotion and customer service. MLA’s state-based Business Development Managers provide ongoing assistance to independent retailers across Australia, while National Account Managers for Woolworths, Coles and IGA provide category management support for the major supermarkets.
Butchers
Retail butchers are our industry’s front-line sales people. As they struggle to survive against competition from supermarkets, we are vulnerable to further diversification in their offers beyond red meat, and their further disappearance from the retail environment altogether. Retail butchers need professional marketing support to survive.
MLA Business Development Managers in QLD, SA/NT, WA, NSW and VIC/TAS provide ongoing assistance to independent retailers and foodservice in each state. Find a MLA foodservice and retail team member near you...
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