Tools to help share your story
The most powerful advocates for the cattle and sheep industry are livestock producers. You are highly trusted by the urban population, but with an increased disconnect between food producers and consumers there is growing misinformation in the market place.
When promoting the industry it can be hard to know where to begin, but being a champion for your industry can be as simple as telling friends and family about available resources, which they can then tell their friends about.
For people who want to be more actively involved, comments can be posted online, letters can be sent to the media, or you can even to start your own blog, Facebook page or Twitter account.
Tools to help promote your industry
A range of resources have been developed to help you promote the industry: