Social media allows you to share information with hundreds or thousands of people instantly. Responses and discussions are shared out in the open, which encourages more people to join in.
With social media you have the opportunity to tell your story, have real conversations that describes your passion and point of view, and build relationships.
Social media can be used in many different ways using numerous platforms. Blogs and Twitter are excellent sources of information and allow conversations with relevant audiences, while Facebook allows you to promote your business and YouTube can deliver video information.
To help get you started here are some tips for popular social media platforms including:
Online tutorial - introduction to social media
Social media workshops
MLA provides cattle and sheep producers the opportunity to gain the skills on how to have effective conversations with the urban community and promote the industry using social media. The day and a half workshop covers what social media is, how to identify and share your story, and the major social media platforms available and how to use them.
Each of the social media sites above have help sections, which will provide information on how to get started and how to get the most out of the tools.