Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

About Your Levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA invested $60m on behalf of grassfed cattle producers in 2014/15.

Grainfed cattle

MLA invested $10.94m on behalf of grainfed cattle producers in 2014/15.


MLA invested $40.9m on behalf of sheepmeat and lamb producers in 2014/15.


MLA invested $0.94m on behalf of goat producers in 2014/15.

Supply chain

MLA is investing $52.8m on behalf of supply chain levy payers and voluntary contributors in 2014/15.

Latest Marketing Campaign

In this year’s Australia Day Campaign, Lambassador Sam Kekovich is joined by legendary newsreader Lee Lin Chin and a host of Australian icons for 'Operation Boomerang'. Their mission- to save Australians abroad from going without a lamb BBQ on Australia Day. Read More


05 Feb 2016

Global marketing update - video diary from Dubai

MLA's International Business Manager for the Middle East/North Africa, David Beatty, guides viewers through the meat section of a supermarket in Dubai. He also explains how MLA is working with retailers and celebrity chef Tarek Ibrahim to promote Australian red meat in this diverse region


05 Feb 2016

Tips and tools for fire recovery

Bushfires this summer have wreaked havoc on pastures, farm infrastructure, livestock and farming life. Animal production specialist Daniel Schuppan shares some steps, tools and resources to help restore productivity to affected enterprises.


05 Feb 2016

Boosting genetic progress in northern herds

MLA-sponsored Nuffield scholar and northern cattle producer Kara Knudsen has travelled the globe to find the secrets to lifting herd fertility and profitability of northern cattle producers. Her findings are now available.


04 Feb 2016

Trading in the cows and the crop

Find out how producers Richard and Janet Doyle turned their business around by changing the focus from breeding and cropping to cattle trading.



08 Jun 2016

The Business EDGE workshops 2016

Queensland, Australia

09 Feb 2016

Pastures, Livestock and innovation - Nyngan

Nyngan RSL Civic Club, Nyngan NSW 2825

18 Feb 2016

6th Greenhouse Gas and Animal Agriculture Conference

Pullman Albert Park, 65 Queens Road, Albert Park VIC 3004