Going for it with grassfed

The launch of MSA-licensed, grassfed beef brand Blue Label Beef is a major step on the road to vertical integration for two fourth-generation beef producers Roderick Binny and Karl Harms. They launched their MSA-licensed flagship brand, Blue Label Beef (BLB), with the support of MLA via the Collaborative Marketing Program. They say the collaborative agreement has doubled their marketing dollar’s punch, providing 50% funding of promotional activities for the brand.

Read more on MSA-licensed, beef brand Blue Label Beef
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Cattle Sheep
27/11/14 Grown steer throughput down
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27/11/14 Thursday daily cattle summary
26/11/14 Beef and lamb producer shares of the retail dollar ease
26/11/14 Cattle market alert
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