Slide One

MLA releases the Annual Investment Plan 2016-17

Developed to inform levy payers, peak industry councils, the Australian Government and the wider industry about MLA’s planned work program in 2016-17.

Click here for more information

Slide Two

What’s happening in the EU?

MLA's International Business Manager for the EU and Russia, Josh Anderson, shares what MLA is doing in this region to improve market access for Australian red meat and what the implications are for the UK leaving the EU.

Watch the video here

Slide Three

Objective measurement – setting a world record pace

The Australian red meat industry is positioning itself as a world leader in the use of objective measurement technologies.

Click here to read more

Market Information

EYCI (¢/kg cwt)

EYCI (¢/kg cwt)
'14 '15 '16

NTLI (¢/kg cwt)

NTLI (¢/kg cwt)
'14 '15 '16

Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

About your levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA is investing $67.6m on behalf of grassfed cattle producers in 2016-17.

Grainfed Cattle

MLA is investing $12.7m on behalf of grainfed cattle producers in 2016-17.

Sheep

MLA is investing $45.6m on behalf of sheepmeat and lamb producers in 2016-17.

Goats

MLA is investing $1.3m on behalf of goat producers in 2016-17.

Supply Chain

MLA is investing $43.8m on behalf of supply chain levy payers in 2016-17.

Latest Marketing Campaign

The 2016 "You're Better on Beef" campaign launched in March to inspire and motivate women, the gatekeeper of the family meals repertoire, to serve beef to their families. This year "You're Better on Beef" continues to show that beef is an essential part of a winning diet, with the essential nutrients in beef giving you the energy to take on the day.
Read More

News

MLA to host forum on red meat industry’s digital future
30 Aug 2016

MLA to host forum on red meat industry’s digital future

The digital future of the Australian red meat industry will be on the agenda at a unique forum to be hosted by Meat & Livestock Australia (MLA) in Brisbane on Thursday 6 October.

Read More
MLA Board Director Nominees announced
26 Aug 2016

MLA Board Director Nominees announced

Meat & Livestock Australia (MLA) members will be asked to vote on the election of three nominees as Directors of MLA at the upcoming Annual General Meeting (AGM) – including one first-time nominee – as endorsed by the Board Selection Committee.

Read More
Australian national meat judging team announced
26 Aug 2016

Australian national meat judging team announced

Five students have been named as the 2016 Australian National Meat Judging team to travel to America in January 2017.

Read More
Avoid disappointment. Assess bull fitness today
26 Aug 2016

Avoid disappointment. Assess bull fitness today

It’s a question every producer with a spring-calving herd should be asking now, according to Dr Peter Armstrong, who also said a Veterinary Bull Breeding and Soundness Examination (VBBSE) makes economic sense.

Read More
Read more news articles