Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

About Your Levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA invested $60m on behalf of grassfed cattle producers in 2014/15.

Grainfed cattle

MLA invested $10.94m on behalf of grainfed cattle producers in 2014/15.


MLA invested $40.9m on behalf of sheepmeat and lamb producers in 2014/15.


MLA invested $0.94m on behalf of goat producers in 2014/15.

Supply chain

MLA is investing $52.8m on behalf of supply chain levy payers and voluntary contributors in 2014/15.

Latest Marketing Campaign

The 2016 "You're Better on Beef" campaign launched in March to inspire and motivate women, the gatekeeper of the family meals repertoire, to serve beef to their families. This year "You're Better on Beef" continues to show that beef is an essential part of a winning diet, with the essential nutrients in beef giving you the energy to take on the day.
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23 May 2016

The next big things for red meat production

What’s around the corner for Australian red meat production? We asked 10 of MLA’s technical experts to share their predictions for what will have an impact on-farm in the next 10 years.


20 May 2016

How to introduce weaners to a new environment

Queensland feedlot veterinarian Lachlan Strohfeldt says using best practice cattle handling techniques in the first six months of an animal's life sets them up for a lifetime of productivity.


20 May 2016

An enterprise health check

Gulf cattle producers can check the pulse of their business, access new technologies and get a handle on the latest industry research at a forum at Mt Surprise on 1-2 June.


20 May 2016

View from my verandah: James and Emma Baldry

James and Emma Baldry and their young family operate a mixed enterprise at Wallendbeen on the south-western slopes of southern NSW.



22 Jul 2016

The Business EDGE workshops 2016

Queensland, Australia

26 May 2016

BusinessEDGE for grazing businesses | Bairnsdale

Bairnsdale Racing Club, Racecourse Rd, Bairnsdale VIC