Contact city friends & distribute resources
It's easy to complain that city people don't understand about life on the farm or the issues of agriculture. It's also frustrating to see in incorrect information in the media, but unless we correct this information ourselves how will the situation change?
It can be as simple as sending a quick email or making a few phone calls to your network of city friends if you see something in the media that is incorrect.
Marketers know that 'word of mouth' is the most trusted and effective form of communication and it's something that producers can easily do. Every time you tell five people something, they are likely to tell more people and so on. So rather than just being frustrated tell people what is really happening.
Available resources
- Virtual farm - a free online resource for teachers to showcase what happens on beef and sheep farms in Australia. Let your local school, as well as your city friends, know that the resource exist for a range of syllabus areas at www.mla.com.au/virtualfarm
- Primary school children - Cattle and the Environment brochure (hard copies also available).
- Secondary school students and adults - correct the misinformation about the red meat industry's environmental impact by sharing the Red Meat Green Facts website and brochure (hard copies also available).
- Websites -
Invite people to your property
Farm Day is held in June each year and gives city families the opportunity to visit a working farm.
Sign up to host a family next year and share what you do with interested city families. When you have friends and family visit from the city remind them about what you do to care for your animals and protect the environment to produce some of the worlds best red meat.
Find out more about FarmDay at www.farmday.com.au
Print this page
Go back to top