Marketing beef & lamb

To learn more about the Australia Day campaign click here.

You're Better on Beef

You're better on Beef reminds consumers what they love about beef, backed by a strong nutritional message that reinforces beef's key health benefits - protein, iron & zinc.
We love our Lamb

Lamb is loved by all Australians and is also the perfect meat for sharing- any day of the week. We Love Our Lamb reinforces Australia’s bond with Lamb.
Consumer nutrition

Through the consumer nutrition program, we aim to provide inspiration and education around the preparation and consumption of red meat, as well as the nutritional benefits from eating red meat 3-4 times per week.
Target 100

Target 100 is a strategic communications platform that provides the facts about production for those seeking out information and demonstrates the industry’s commitment to continual improvement through RD&E and producer case studies.