MLA actively supports the marketing of Australian red meat in Japan and undertakes numerous marketing campaigns to encourage increased sales of Australian beef and lamb in this important market. MLA Japan Office based in Tokyo currently moved to the business centre area to aim to enhance the customer relations.
Japan has been a critically important partner for the Australian beef industry, reigning as a top export destination since early 1990s, alongside the US. Japan is also the foundation of the Australian grainfed industry, taking more than half of total grainfed beef shipments in 2014.
Currently around 40% of Australian sheepmeat exports to Japan consist of chilled lamb, served largely in the foodservice sector, but also seen at supermarkets. In 2014, Australia sent 15,243 tonnes swt of sheepmeat to Japan, valued at $121.8 million – the highest on record.