Australia has an outstanding reputation in Russia as a reliable supplier of quality red meat.

MLA, in partnership with industry, has conducted marketing activities in the Russian market to help differentiate Australian product from our competitors and position Australia as a "clean and green" high quality red meat supplier.

As one of the largest and fastest growing beef markets, Russia offers good prospects for trade growth in the processing, high-end foodservice and retail sectors. For that reason, MLA operates a trade representative office based in Moscow.

Click here to download Russian version of Beef Masterpieces

Building awareness

MLA, in conjunction with Australian red meat suppliers, focuses on targeted foodservice and retail promotions to build awareness. In addition, cutting seminars have been held to educate the Russian foodservice and selected retail segments on the attributes of Australian red meat quality, value-adding options and food safety systems.


MLA participates in targeted food tradeshows in conjunction with Australian red meat exporters, providing the opportunity to showcase Australian red meat to major Russian importers. MLA and Australian red meat exporters participated in two tradeshows in Moscow recently, World Food Moscow and Prodexpo, which generated a number of new business opportunities.

Europe & Russia newsletter

Australian exporters and international customers can subscribe to MLA's monthly Europe/Russia newsletter to keep up to date with developments in European and Russian meat markets, MLA's international marketing activities and the latest market information in the region.

Marketing red meat around the globe

More information

Carolina Bilharinho
Phone: 1800 023 100

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    Marketing Program & Activities

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