Meat Standards Australia
Meat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat.
MSA provides an endorsement of quality for graded cuts of red meat indicating product has met quality standards for tenderness, juiciness and flavour.
The beef system was developed by 86,000 consumers who tasted over 603,000 beef samples and the sheepmeat program involved 15,000 consumers taste testing over 90,000 sheepmeat samples. Consumer taste test panels identify the key factors that deliver and impact on consistent eating quality.
MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality
MSA hot topics
Frequently asked questions
More information
Phone: 1800 111 672
Email: msaenquiries@mla.com.au