Meat Standards Australia


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MSA_Graded_small.jpgMeat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA news

19 Apr 13  Optimised MSA to better target markets

19 Apr 13  Wider window for MSA-eligible cattle

02 Sep 13  Setting the standards

24 Jan 13  Putting weight behind MSA

10 Apr 13  MSA lamb bonus

MSA grading

Assuring the eating quality of MSA beef and MSA lamb requires standards to be maintained from paddock to plate. 

Grading of carcases for MSA involves the whole supply chain to ensure consumer expectations are met.

Featured resources

                Introducing the MSA Index

NEW - Download the MSA index tip and tool

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Buying MSA beef and lamb

Find your closest  MSA wholesaler, butcher, supermarket or restaurant using the MSA locator.

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© 2014 Meat & Livestock Australia Limited ABN 39 081 678 364