Meat Standards Australia


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MSA_Graded_small.jpgMeat Standards Australia (MSA) is a beef and sheepmeat eating quality program designed to take the guesswork out of buying and cooking Australian red meat. MSA involves all sectors of the supply chain from paddock to plate. A wide range of cattle and sheep management practices, processing systems, cuts, ageing periods and cooking methods have been researched to determine the impact each has on eating quality.

MSA news

24 Jan 13  Putting weight behind MSA

10 Apr 13  MSA lamb bonus

02 Sep 13  Setting the standards

30 Jan 14  Redpa's recipe for MSA success

06 Jun 14  Enhancing MSA

MSA grading

Assuring the eating quality of MSA beef and MSA lamb requires standards to be maintained from paddock to plate. 

Grading of carcases for MSA involves the whole supply chain to ensure consumer expectations are met.

Read about the performance of MSA in 2013-14 in the annual outcomes report.

Featured resources

Introducing myMSA

A new-look online feedback system has been launched to help cattle producers access MSA grading results and explore ways they can improve their performance. Read more here

Visit myMSA

MSA Index now available to MSA producers

Read more about the MSA Index

 

                     

 

NEW e-training program

MSA: Excellence in eating quality

Designed for wholesalers, retailers and foodservice, or just want to know more about MSA - any staff member can easily complete the training and become an eating quality connoisseur – a great opportunity for engaging more with your customers. Get started now:

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Featured video

What is Meat Standards Australia?

Watch how MSA helps you put delicious beef and lamb meals on the table

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© 2014 Meat & Livestock Australia Limited ABN 39 081 678 364