Lamb campaigns
Lamb Roast 2012
A new Lamb promotion is launching on the 15th of April to remind everyone that there is something special about lamb roasts… they bring people together and they are an Aussie Sunday tradition.
Lamb roasts are too good to be set aside for just Sundays, so why not chuck a Sunday on a Wednesday with a beautiful Lamb roast?
The promotion includes:
- A new TV commercial: airing from the 15th of April in metropolitan and regional areas
- A new point of sale suite: posters, pack stickers, wobblers and a recipe booklet
- Three online videos: view The Plant, Newspaper and The Juice
- A radio partnership with NOVA
- And digital and PR activities.
Australia Day 2012
After eight years battling all things unAustralian, Sam Kekovich returns with his annual Address to the Nation.
Sam Kekovich's address and videoclip
In today’s digital age, “good old-fashioned diplambacy” is no longer enough to get Sam’s message to the masses, particularly the “popular culture-obsessed youth”. In his imminent Address to the Nation, Sam will reveal how popular culture has caused “unAustralianism to go viral”:
View Sam's 2012 address
Keeping true to his word, Sam will start the ‘chopular culture’ movement by releasing his debut music video in the lead up to Australia Day. Naturally, Sam’s cover song is about a barbie on Australia Day. The obvious choice? A rendition of 90s pop-sensation, Barbie Girl.
Watch the Australia Day Barbie Girl video
Other elements
Other elements of this promotion include new point of sale material, PR, online and social media activities.
Spring Lamb 2011
The 2011 Spring Lamb campaign encouraged Australians to eat lamb this spring.
Beginning 1 September, the promotion included TV, magazine, online and shopping centre advertising as well as new point of sale materials and PR activities.
Mother's Day 2011
MLA's 2011 Mother's Day Lamb campaign encouraged consumers to show mum their tender side by showering her with lots of TLC (Tender Lamb Creations).
The successful commercial featuring 'Young Kekovich' re-aired on television from 28 April - 8 May in Sydney, Melbourne, Adelaide, Perth, Brisbane and Tasmania. Point-of-sale materials in butcher retail outlets and supermarkets, along with newspaper advertising in MX, PR and online activities also formed a part of this year's campaign.
For great lamb recipes and cooking tips visit www.themainmeal.com.au
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