Lamb campaigns
Australia Day 2012
After eight years battling all things unAustralian, Sam Kekovich returns with his annual Address to the Nation.
Sam Kekovich's address and videoclip
In today’s digital age, “good old-fashioned diplambacy” is no longer enough to get Sam’s message to the masses, particularly the “popular culture-obsessed youth”. In his imminent Address to the Nation, Sam will reveal how popular culture has caused “unAustralianism to go viral”:
View Sam's 2012 address
Keeping true to his word, Sam will start the ‘chopular culture’ movement by releasing his debut music video in the lead up to Australia Day. Naturally, Sam’s cover song is about a barbie on Australia Day. The obvious choice? A rendition of 90s pop-sensation, Barbie Girl.
Watch the Australia Day Barbie Girl video
Other elements
Other elements of this promotion include new point of sale material, PR, online and social media activities.
Spring Lamb
The 2011 Spring Lamb campaign encourages Australians to eat lamb this spring.
Beginning 1 September, the promotion includes TV, magazine, online and shopping centre advertising as well as new point of sale materials and PR activities.
For delicious spring lamb recipes and cooking tips visit www.themainmeal.com.au
Mother's Day
MLA's 2011 Mother's Day Lamb campaign encourages consumers to show mum their tender side by showering her with lots of TLC (Tender Lamb Creations).
The successful commercial featuring 'Young Kekovich' will re-air on television from 28 April - 8 May in Sydney, Melbourne, Adelaide, Perth, Brisbane and Tasmania. Point-of-sale materials in butcher retail outlets and supermarkets, along with newspaper advertising in MX, PR and online activities also form a part of this year's campaign.
For great lamb recipes and cooking tips visit www.themainmeal.com.au
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