Market research
MLA provides valuable information on market and consumer behaviour for the red meat industry.
Consumer and trade research projects also ensure red meat demand increases through MLA's marketing programs.
Consumer and trade research projects include:
- Consumer attitudes
- Campaign research
- Third party attitudes
- Trade development
- Market indices
Market research findings are communicated to the industry via:
- Monthly meat purchasing reports
- Market briefs
- Trade newsletters
- Ad-hoc reports and presentations
- Media releases
MLA research projects
Last Night's Dinner
This research was undertaken to gain an in-depth understanding of Australian consumers' dinner habits with a focus on meal preparation in the home. This provided a greater understanding of the types of meals Australians are preparing, why they are preparing them and the meal components. The research also provided an insight into the context surrounding the diner's and meal preparer's attitudes towards health, nutrition and cooking.
Read the Last Night's Dinner report
Australian meat purchasing data report
MLA's Australian meat purchasing data report is published monthly and provides the industry with current insights on meat type and cut purchasing and consumption trends.
Read the latest Australian meat purchasing data report
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