International marketing
Australia exports red meat and livestock to more than 100 countries, representing over 60% of the industry's production, making it critical to protect and expand our access to overseas markets.
MLA works in these export markets to grow demand for Australian red meat and has overseas offices located in the key red meat market hubs.
MLA's six regional offices conduct customised marketing and market access activities. In addition, MLA runs a number of programs and activities across the globe tailored to each key export market and distribution channel. Australia's 'clean and green' image and our reputation as a supplier of safe, quality red meat underpin MLA's international marketing activities.
Eating Quality Assured
The Eating Quality Assured (EQA) program is underpinned by the internationally recognised Meat Standards Australia (MSA) grading system. The MSA system relates consumer feedback to beef production and processing pathways to ensure products meet consumer eating quality expectations.
The program is designed for trade, to support importers, distributors wholesalers and food service industry players using chilled MSA-graded Australian beef. The EQA trade mark is underpinned by MSA and EQA certification can be used to underpin individual Australian beef brands.
Black Box Culinary Challenge
The MLA Black Box Culinary Challenge is a team-based chef competition showcasing high quality Australian red meat products to current and future chefs around the world.
For 15 years, MLA's Black Box Culinary Challenge has influenced more than 3500 young chefs, lifting their awareness and appreciation of Australian beef, sheepmeat and goatmeat.
Learn more about the MLA Black Box Culinary Challenge
International tradeshow calendar 2011-2012
|
Date
|
Location
|
Trade show
|
|
11-13 Sep 2011
|
Saudi Arabia |
Food, Hotel 1 Hospitality Arabia |
|
27-29 Oct 2011
|
Sri Lanka |
Hotel, Hospitality 1 Food Sri Lanka |
|
1-3 Nov 2011
|
Japan
|
Bio Fach Japan
|
|
6-18 Nov 2011
|
Shanghai
|
FHC China
|
| 1-3 Feb 2012 |
Tokyo |
Supermarket Trade Show, Tokyo |
MLA makes no representations and to the extent permitted by law excludes all warranties in relation to the information contained in this publication. MLA is not liable to you or to any third party for any losses, costs or expenses, including any direct, indirect, incidental, consequential, special or exemplary damages or lost profit, resulting from any use or misuse of the information contained in this publication.
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