SE Asia & Greater China
MLA's South East Asia and Greater China team works to build demand for Australian beef and sheepmeat through targeted marketing activities. The team focuses on opportunities to work with the trade and support them within the market to develop Australian red meat exports to the region.
A number of marketing activities and promotions are undertaken throughout the region to support the trade, foodservice, retail and consumer sector, including:
- Training
- Thematic campaigns
- Food safety seminars
- Retail promotions
- Trade shows
- Nutritional programs
Current activities
These activities aim to increase the awareness of Australian red meat and its attributes, providing education and skills development to end users and the trade, while supporting the trade in business development:
- China, Taiwan, Vietnam, Cambodia - food safety seminars
- China, Indonesia, Malaysia, Brunei, Thailand, Vietnam - retail and foodservice training
- Philippines - 'All you love is lamb' retail campaign
- Indonesia - 'Kids love Australian beef' retail campaign.
- Indonesia, Malaysia - 'Kids love beef' and 'Beef up your Fitness' consumer nutritional programs
Marketing red meat around the globe
Visit the South East Asia & Great China website www.loveaussiebeef.com
More information
Phone: 1800 023 100
Email: seachinas@mla.com.au
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