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Producer case studies

Read real case studies of southern beef producers who are managing effectively through the drought with the aim of providing regional options for managing various localised social, economic and environmental issues.

Kerry Pfeiffer - Adapt to survive and thrive

‘It is important to have balance in your life, to enjoy what you do and where you live, as well as finding ways to make a living.’ Kerry Pfeiffer, Candelo, NSW

Location: Candelo, NSW
Property area: 460 ha
Enterprises: Beef cattle breeding, opportunity feedlot
Goal: To maintain a healthy work–life balance
Livestock: 300 Angus cows
Pastures: Phalaris, clover, African lovegrass, microlaena
Soil types: Granite (class 3 land capability)
Annual rainfall: 650 mm (short term) 875 mm (long term)

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Graeme & Liz Cook - Capitalising on the benefits

‘We always have plans in place, for the short and long term, but it is terribly important to be flexible.’ Graeme Cook, Charleroi, VIC

Location: Charleroi, VIC
Property area: 490 ha (two properties)
Enterprise: Beef cattle breeding
Livestock: 300 Angus and Charolais cows
Goal: To grow a sustainable agricultural business using high quality genetics to produce high quality beef
Pastures: Phalaris, ryegrass, clover and cereal–pasture silage
Annual rainfall: 700 mm (long term)

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Cherry Macklin - Change management practices

‘On average, I probably attend a workshop, field day or meeting about once every three weeks.’ Cherry Macklin, Ashbourne, SA

Location: Ashbourne, SA
Property area: 225 ha
Enterprise: Weaner production
Goal: To produce outstanding quality sustainable beef cattle
Livestock: 100 Murray Grey and Angus cows
Pastures: Clover, ryegrass, phalaris
Soil types: Volcanic loam, sandy loam and non-wetting sand over clay
Annual rainfall: 500–600 mm (predominantly winter–spring)

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Leonard and Faye Vallance - Creating a farm business plan

‘If we hadn’t made changes, we wouldn’t be here today. Our business wouldn’t have been viable. We would be gone.’ Leonard Vallance, Tempy, VIC

Location: Tempy, VIC
Property area: 7000 ha
Enterprise: Steer production for domestic retail market
Goal: To increase emphasis on fodder crops for cattle production
Livestock: 400 breeders
Pastures: Cereal fodder crops, summer cereal stubbles 
Soil types: Sandy loams (pH  7.0–8.9)
Annual rainfall: 275 mm

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Ross Wills - Diversify to reduce risk

‘You have to be able to be flexible on the land, and these recent dry years have really brought that home.’ Ross Wills, Mandurama, NSW

Location: Mandurama, NSW
Property area: 12 000 ha
Enterprises: Beef cattle breeding, feeder steers, cropping
Goal: To produce consistently high quality Angus steers
Livestock: 2500 Angus cows plus young cattle
Pastures: Shotgun mix of pastures, fodder crops
Soil types: Various soils across all properties
Annual rainfall: 300–800 mm

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Liz and Mick Grimshaw - Drought savvy business skills

‘The key is to find ways to contain costs, be part of a strong community network, and look after the land to maintain pasture health and top productivity, even under trying circumstances.’ Liz Grimshaw, Flinders Island, TAS.

Location: Flinders Island, Tasmania
Property area: 1400 ha (1100 ha arable)
Enterprises: Beef cattle breeding and trading, prime lambs
Goals: To maximise productivity and minimise input costs
Livestock: 500 Angus cows, 1500 Coopworth ewes, trade cattle
Pastures: Vic ryegrass, cocksfoot, phalaris, clovers
Soil types: Sandy loam over clays, some peat
Annual rainfall: 600 mm (short term), 700 mm (long term)

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Brett and Ruth Hall - Review (and modify) farm plans

‘We believe ground cover to be vital … not only does this prevent erosion, it also means the pasture is readily able to respond to rain.’ Brett Hall, Oatlands, TAS.

Location: Oatlands, Tasmania
Property area: 1517 ha
Enterprises: Beef cattle, Merino wool
Livestock: 13 000 DSEs
Pastures: Ryegrass, clovers, native poa, kangaroo grass
Soil types: From heavy black cracking clays to sandy soils
Annual rainfall: 535 mm (short term), 600 mm (long term)

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Todd and Anne Woodard - Set objectives but remain flexible

‘Having long-term and short-term objectives … means that we can make management decisions that move us towards meeting those objectives.’ Todd Woodard, Wrattonbully, SA

Location: Wrattonbully, South Australia
Property area: 2200 ha
Enterprises: Beef cattle, prime lambs
Goal: To run a sustainable business with respect to land, people and profit
Livestock: 1000 Angus cows, 3000 sheep
Pastures: Phalaris, cocksfoot, chicory, ryegrass, lucerne
Soil type: Loamy sand
Annual rainfall: 475 mm (short term), 600 mm (long term)

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John and Kim Pugh - The benefits of diversity and scale

‘Our operation is spread geographically and has a range of different outputs, which means we can choose where to focus our production to maximise returns and minimise risk.’ John Pugh, Narrikup, WA

Location: Narrikup, Western Australia
Property area: 7000 ha (two main properties)
Enterprises: Beef cattle breeding and finishing, cropping
Livestock: 2500 breeders, up to 10 000 feedlot cattle, 3000 prime lambs
Pastures: Kikuyu, ryegrass and clovers
Annual rainfall: 500 mm (down from 750 mm) at Narrikup, 350 mm (down from 500 mm) at Three Springs

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