Australia Day Lamb Campaign
Sam Kekovich has returned to front his fifth Australia Day Lamb campaign in 2009.
This year Sam is calling for all Australians to ‘Be like Sam’ and serve Lamb on our national day with a campaign that will run up to the 26th January.
Sam’s annual address to the nation
Sam’s 90 second address will air on television from Sunday 11th January up until our national day.
View Sam’s 2009 address to the nation here (6 MB)
Sam’s ‘Lamb market reports’ from the ‘Australian Chop Exchange’
Sam’s 90 second address to the nation is being supported by a series of shorter 15 second commercials.
View Sam's 'childcare crisis' Lamb market report (2MB)
View Sam's 'share tips' Lamb market report (2MB)
View Sam’s ‘rate cuts’ Lamb market report (2 MB)
View Sam’s ‘recession and deficit’ Lamb market report (2 MB)
View Sam’s ‘bear or bull’ Lamb market report (2 MB)
Point-of-sale
Sam’s campaign is supported by point-of-sale in supermarkets and butchers.
Download this year’s point-of-sale posters (1 MB)
Download your own Sam Kekovich mask (1.5 MB)
Be like Sam. Serve Lamb
In the lead up to Australia Day Sam will be touring all capital cities encouraging all Australians to be like him and serve Lamb on our national day.
More information:
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