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Australia Day Lamb Campaign

Sam Kekovich has returned to front his sixth Australia Day Lamb campaign in 2010.

This year, Sam has taken the campaign to combat unAustralianism to global proportions by proposing that the United Nations declare 26 January 'International Australia Day'.

Sam’s annual address to the nation

Sam’s 90 second address will air on television from 11 January until 26 January.
View Sam's address to the nation 

Sam's tour

In the lead up to Australia Day, Sam's mission is taking him on a tour which will see him put his case to business, political and social leaders from the United Nations Headquarters in New York to Hollywood in Los Angeles.

• View Sam's tour segments from Sunrise, Channel 7
  • NYC tour day (WMV, 4.82MB)
  • Donald Trump (WMV, 4.72MB)
  • Primary school (WMV, 9.48MB)
  • Tanzanian ambassador (WMV, 5.75MB)
  • Lamb chop stand (WMV, 5.66MB)
  • LA (WMV, 4.77MB)
  • Curtis Stone (WMV, 3.36MB)
  • Lamb wrap (WMV, 5.60MB)
  • Sam the Lambassador (WMV, 5.75MB)
• Follow Sam's tour diary
• Follow Sam on Twitter
• Follow Sam on Facebook

Point-of-sale

Sam’s campaign is supported by point-of-sale in supermarkets and butchers.

Download this year's point-of-sale posters (PDF, 1MB)
Download your own Lambassador seal (PDF, 1.5MB)

More information:

• Read MLA's media releases on the campaign
  • Sam Kekovich takes on the world one chop at a time
  • Kekovich peace talks to the UN to unite the world over lamb
• See Sam’s previous Australia Day Lamb commercials 
• For delicious lamb recipes, visit themainmeal.com.au