Beef Steak campaign
The latest beef campaign featuring Duncan Armstrong and Laurie Lawrence aims to remind consumers how delicious a juicy steak on the barbecue while building their purchasing and cooking confidence.
A 30 and 15 second TV commercial featuring Duncan Armstrong and Laurie Lawrence will run for three weeks from the 1st November in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Tasmania.
View the 30 second beef commercial
View the 15 second beef commercial
A new edition of Entice magazine provides information on common steak cuts as well as how to cook it perfectly. Entice will be available at participating retailers.
Download a copy of the latest Entice magazine here (PDF, 2,582KB)
In edition to Entice, a range of point of sale will be displayed at retail outlets to encourage consumers to cook the perfect steak this summer. Point of sale materials include posters and pack stickers.
View the posters here (PDF, 310KB)
View the pack stickers here (PDF, 199KB)
Online, PR and radio advertising also form part of this promotion. Listen to the radio advertisements here:
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