• Domestic marketing
• Consumer campaigns
  • Red Meat. We were meant to eat it
  • Lamb marketing
  • We love our Lamb in Spring campaign
  • Serve Mum Lamb on Mother's Day
  • Australia Week Lamb Campaign
  • Beef Casserole. Get into it
  • Kids Love Beef
• Nutrition program
• Retail and Foodservice
• Market Research

We love our Lamb in Spring campaign

This Spring, the successful ‘Falling in Lamb’ television commercial that features two people falling in love over Lamb will return for an encore performance.

Falling in Lamb

The TV commercial that first aired in September 2007, will return for 4 weeks from 7th September in Sydney, Melbourne, Brisbane, Adelaide, Perth and Tasmania.

View the Falling in Lamb TV commercial (MPEG, 8MB)

Working in harmony with the blockbuster commercial new point-of-sale materials for butchers and supermarkets aim to remind consumers of their love for Lamb during Spring, the season of love.

View the new point-of-sale posters online (PDF, 1MB)

This Spring leaflets including tips for preparing lamb roasts, chops and cutlets are available via butcher shops and retail outlets across the country, reminding consumers of just how is easy it is to cook a perfect lamb meal every time.  

View our guide to preparing the perfect lamb online (PDF, 483KB)

Further promotional support accompanying this campaign includes public relations activities and advertising in selected shopping centres.

View our shopping centre advertisement online (PDF, 1.8MB) 

For more delicious Lamb recipes for Spring, visit http://www.themainmeal.com.au/