Domestic marketing > Retail and Foodservice

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Retail

MLA’s trade marketing team works closely with retailers to raise industry standards in presentation, range, quality, promotion and customer service.

MLA’s state based Business Development Managers provide ongoing assistance to independent retailers across Australia while National Account Managers provide category management support for the major supermarkets.

RMNC logo

Butchers

Retail butchers are our industry’s front-line sales people.

Business Development Managers in QLD, SA/NT, WA, NSW and VIC/TAS provide ongoing assistance to independent retailers in each state.

Red Meat Networking Club

The Red Meat Networking Club™ (RMNC) is designed to help butchers lift standards and increase professionalism, productivity and profitability as well as raise the bar in terms of innovation, quality and best practise within their shops.

The RMNC has a membership of more than 1,200 retail butchers across the country.  The aim of the RMNC is to link together proactive butchers who wish to have access to business tools designed to increase sales of red meat and to promote red meat innovation and best retail practices in our industry.

Members are encouraged to network and share product, merchandising, and value adding ideas with each other.  As a part of the club, self-funded educational tours are conducted annually.  The tours focus on identifying innovative solutions to common business problems and developing positive ambassadors for the red meat industry.

In-store point-of-sale solution

The in-store point-of-sale solution is a hands-on management system for retail butchers.  The system also involves a website (retail portal) that provides butchers with in-store infrastructure such as EFTPOS, scales, printer and a customer advertising screen.  The website portal is also an information resource for butchers.

More information

To find out more about MLA’s retail programs, please contact one of our trade marketing team members

Related Links

Meat Standards Australia

MLA's trade marketing site www.acutabove.net.au