MLA defends and improves access in our overseas markets. This strategy, combined with marketing programs, is aimed to differentiate Australian red meat in our exports makets offering enhanced customer enjoyment.
Australia's clean, natural image and reputation as a reliabale supplier of safe, quality red meat underpin MLA's international marketing activites.
MLA designs and delivers marketing programs tailored to each key export market and distribution channel. Programs target retail, foodservice, trade, consumers and access with the overall objective of increasing returns to Australian red meat processors and livestock producers. Structured cooperative marketing programs with exporters and importers strengthen user loyalty and enhance new business opportunities.
Eating Quality Assured
It’s taken 520,000 beef tasting samples by 75,640 consumers in six different countries, but now Meat Standards Australia (MSA) is ready to be taken to the world.
The program was designed for the trade; to support importers, distributors wholesalers and food service industry players using chilled MSA-graded Australian beef. The Eating Quality Assured (EQA) trade mark is underpinned by MSA Standards, and EQA certification will be used to underpin individual Australian beef brands. Find out more about EQA