North America
The marketing program in North America includes business development and trade marketing activities.
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Business development activities are focussed on lead generation and developing supplier/distributor/end-user relationships.
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Trade marketing activities are focussed on building awareness for the positive attributes of Australian beef among a targeted audience.
These “push” and “pull” activities work together to increase the presence of branded programs in the retail and foodservice sectors.
Market access and issues management activities underpin marketing efforts by creating a more open and predictable market place where current and potential end-users understand Australia’s safety and quality assurance programs.
For more information:
Phone: +1 202 521 2551 or email: info@mlana.com
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