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WellRed - the essential resource of Australian red meat

Late November 2006 saw the release of MLA’s publication WellRed. Designed as a comprehensive resource WellRed provides red meat information for media and educators.

Links to view and download the information within the resource are now available online via these pages.  Online links to updated industry information and statistics are also included in each chapter. 

WellRed

The information in WellRed can be replicated in magazines, newspapers or websites. MLA can also make available a selection of images within WellRed, as well as the red meat charts, recipes and recipe images.  Please email marketing@mla.com.au for any enquiries.

Inside WellRed

The WellRed resource includes the principles of red meat production and processing, details our commitment to industry related R&D, and highlights the way we market our products at a domestic and international level.

It provides information on the differing red meat cuts, how they look, how they cook and how they are best used, along with tips, hints and recipes.  It includes quick reference guides and visual charts for selecting and identifying red meat cuts, as well as meat safety guidelines and nutritional analysis of the benefits of red meat. MLA’s ‘guides’ to the key techniques for preparing and cooking meat are also included.

In WellRed you will find the following information:

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