Health & nutrition

You are here: Home / / Health & nutrition

MLA's nutrition program provides information about the nutritional benefits of red meat and its role in a healthy diet. MLA's team of qualified dietitians provide evidence-based nutrition information to support the key nutrition program activities. Along with this a range of communications targeting consumers and healthcare professionals.

Red Meat. Amazing Food campaign

This campaign communicates to consumers the need for red meat's five critical brainpower nutrients to assist proper brain function.

Learn more about red meat's five critical nutrients for the brain and watch the TV commercials

Healthcare professional communications

MLA's communications to health care professionals reinforces the relevance of red meat's nutrients, especially iron and zinc, for their patients. Communication activities include:

General practitioner campaign

Advertisements in GP publications and online promotional activities and support for continuing education

Meating of the minds

Vital newsletter

Provides an update on new research and its application for practitioners
Patient brochures

Assists practitioners in providing practical advice to their patients on healthy eating
Conferences and Symposia

Supports continuing education for health care professionals and dietitians

Nutrition research program

The nutrition research program was developed in consultation with nutrition experts, to ensures up-to-date, credible and relevant evidence about the role of red meat in a healthy diet consistent with national health priorities.

Since 2000, the program has funded over 33 national studies conducted by a wide range of research institutions nationally. These include the CSIRO Total Wellbeing Diet and the Teenage Anti Acne Diet.