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Meat & Livestock Australia provides research and development, marketing and market information to benefit the red meat industry. Read more about MLA

Entice New beef 'Steak' campaign

The latest MLA beef marketing campaign tells consumers how great a BBQ steak can be and aims to build confidence in purchasing and cooking different cuts.

 

The campaign features Duncan Armstrong and Laurie Lawrence and includes online and radio advertising, television commercials in capital cities across Australia and a new edition of Entice magazine.

 

Watch the new steak TV commercial now

 

Market News

6/11/2009  Record cattle exports to Indonesia...

6/11/2009  Cattle still feeling the pressure...

5/11/2009  Beef production steady…but big shift across states...

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Hot Topics

Time to vote - Beef Levy Review 2009
MLA encourages all cattle producers to return their voting papers to have their say on the 2009 Beef Levy Review.

Without producer support, the levy will revert to $3.50 and $20m will be cut from beef marketing programs across all markets.

All cattle producer members of MLA must vote by proxy by 17 November or in person at the AGM on 19 November. For more information on the Beef Levy Review click here.

 

US lamb Red Meat Market Report now available
The latest report contains comprehensive information on the US lamb market and the status of its three major players: Australia, the US and New Zealand. Providing statistics, charts and commentary on the season, prices, supply, demand and trade flows of each.

Read the US lamb report now

 


 

New lambing ease and gestation length ASBVs
Sheep Genetics has released three new ASBVs to assist producers boost lamb survival rates and the number of lambs weaned per hectare.

The new ASBVs are lambing ease direct, lambing ease daughter and gestation length. They will be available to terminal, maternal and Merino breeders through LAMBPLAN and MERINOSELECT.

Find out more about the new ASBVs


MLA 2008-09 online annual report now available
MLA members can now access the 2008-09 MLA annual report online, which details MLA's business activities over the past financial year. This year's report also includes audio commentary from MLA staff.

Read MLA's 2008-09 annual report online