MLA will hold a special forum at this year's Hamilton Beef Expo. The aim of the forum is to provide information on the challenges and opportunities facing today's red meat producer.

Speakers from industry and MLA will cover a range of topics across global influences, local solutions, and quality and integrity for red meat consumers.

Don't miss out, register now

Loving lamb in Japan

MLA Japan will spread the love with lamb this Valentine's Day in its new seasonal promotion 'Love x Love x Lamb'.

To support an increase in lamb consumption, MLA Japan developed the campaign to encourage consumers to eat Aussie Lamb and men to cook lamb for someone they love on Valentine's Day. 

Promotional activities surrounding the event include a special website devoted to the campaign, giveaways and advertising across newspapers, and several lifestyle and men's magazines.

MLA Japan's marketing activities

New processing website launched
MLA has launched a new website for the off-farm sector covering topics associated with processing and value-adding.

The website provides information on products and services developed by MLA that benefit the red meat industry. Information is also available on innovation areas being addressed by MLA, professional development programs, outcomes from industry funded projects and working with MLA in collaborative programs and R&D projects.

 Visit the new Red Meat Innovation website