Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

About Your Levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA invested $60m on behalf of grassfed cattle producers in 2014/15.

Grainfed cattle

MLA invested $10.94m on behalf of grainfed cattle producers in 2014/15.


MLA invested $40.9m on behalf of sheepmeat and lamb producers in 2014/15.


MLA invested $0.94m on behalf of goat producers in 2014/15.

Supply chain

MLA is investing $52.8m on behalf of supply chain levy payers and voluntary contributors in 2014/15.

Latest Marketing Campaign

In this year’s Australia Day Campaign, Lambassador Sam Kekovich is joined by legendary newsreader Lee Lin Chin and a host of Australian icons for 'Operation Boomerang'. Their mission- to save Australians abroad from going without a lamb BBQ on Australia Day. Read More


12 Feb 2016

Fire a catalyst for change

Troy and Nette Fischer are rebuilding their enterprise after fire destroyed not just their farm, but the majority of their stud sheep. Read about their strategies to return to productivity in Friday Feedback’s second article in its series on fire recovery.


12 Feb 2016

Stocking rates – no more trial and error

Australia's longest running grazing trial has proven what stocking strategy is most financially viable in north Queensland cattle enterprises.


11 Feb 2016

Getting cattle supplementation right

Animal nutrition expert Dèsirèe Jackson shares the six questions you need to ask when planning a supplementation program for a northern beef enterprise.


11 Feb 2016

Beef nutrition campaign targets – and reaches – young females

Find out how an innovative campaign helped inform a new generation of young women on the importance of including iron in their diet.



08 Jun 2016

The Business EDGE workshops 2016

Queensland, Australia

18 Feb 2016

6th Greenhouse Gas and Animal Agriculture Conference

Pullman Albert Park, 65 Queens Road, Albert Park VIC 3004

18 Feb 2016

Grazing Fundamentals- Dalby

28A Nicholson St, Dalby QLD 4405, Australia