Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

About Your Levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA invested $60m on behalf of grassfed cattle producers in 2014/15.

Grainfed cattle

MLA invested $10.94m on behalf of grainfed cattle producers in 2014/15.


MLA invested $40.9m on behalf of sheepmeat and lamb producers in 2014/15.


MLA invested $0.94m on behalf of goat producers in 2014/15.

Supply chain

MLA is investing $52.8m on behalf of supply chain levy payers and voluntary contributors in 2014/15.

Latest Marketing Campaign

The 2016 "You're Better on Beef" campaign launched in March to inspire and motivate women, the gatekeeper of the family meals repertoire, to serve beef to their families. This year "You're Better on Beef" continues to show that beef is an essential part of a winning diet, with the essential nutrients in beef giving you the energy to take on the day.
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30 Jun 2016

Keep your eyes peeled for Pimelea

Producers are being warned that recent seasonal conditions could lead to growth of the weed Pimelea, which is poisonous to cattle, sheep and horses and is potentially fatal to cattle.


30 Jun 2016

Breeding quality on the plate the key to beef future

Walcha cattle producer David Murray sees genetic selection for eating quality traits as critical for producers to capitalise on future premiums for their beef.


30 Jun 2016

Considerations when increasing cow size

There are always jokes about “size matters” but when it comes to mature cow size, how big or how small your average cow is can have a significant impact on profitability.


27 Jun 2016

MLA’s 2020 priorities target industry prosperity

A more profitable, sustainable and globally competitive red meat and livestock industry will drive Meat & Livestock Australia’s (MLA) investment priorities over the next four years.



19 Oct 2016

BeefUp Forums 2016


06 Jul 2016

ABARES Darwin Regional Outlook conference

Charles Darwin University, Casuarina NT