Slide One

MLA releases Strategic Plan 2016-2020

Consisting of 6 key pillars, this sets out the strategic direction and the investment priorities which will contribute to the profitability, sustainability and global competitiveness of the red meat and livestock industry until 2020.

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Slide Two

Tightening cattle availability and widespread rain fuel price surge

The Australian cattle market is likely to remain supported for the remainder of 2016, but producers should note some pressures working against the market.

Watch the Cattle Market Projections here

Slide Three

The digital future here and now

MLA has unveiled a new plan to accelerate the digital future of our industry. This will empower every participant along the value chain through new technology and data-driven commercial decision making.

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Market Information

EYCI (¢/kg cwt)

EYCI (¢/kg cwt)
'14 '15 '16

NTLI (¢/kg cwt)

NTLI (¢/kg cwt)
'14 '15 '16

Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

About your levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA invested $60m on behalf of grassfed cattle producers in 2014/15.

Grainfed Cattle

MLA invested $10.94m on behalf of grainfed cattle producers in 2014/15.


MLA invested $40.9m on behalf of sheepmeat and lamb producers in 2014/15.


MLA invested $0.94m on behalf of goat producers in 2014/15.

Supply Chain

MLA is investing $52.8m on behalf of supply chain levy payers and voluntary contributors in 2014/15.

Latest Marketing Campaign

The 2016 "You're Better on Beef" campaign launched in March to inspire and motivate women, the gatekeeper of the family meals repertoire, to serve beef to their families. This year "You're Better on Beef" continues to show that beef is an essential part of a winning diet, with the essential nutrients in beef giving you the energy to take on the day.
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Online learning strengthens food safety commitment
28 Jul 2016

Online learning strengthens food safety commitment

A new online course educating Australia’s red meat producers in on-farm safe food practices is being unveiled as the next step forward in the national Livestock Production Assurance (LPA) program.

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Guidelines for visual inspection of skin-on goat
25 Jul 2016

Guidelines for visual inspection of skin-on goat

Training aids now available to assist overseas inspectors in becoming more familiar with skin-on goat.

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