Going for it with grassfed

The launch of MSA-licensed, grassfed beef brand Blue Label Beef is a major step on the road to vertical integration for two fourth-generation beef producers Roderick Binny and Karl Harms. They launched their MSA-licensed flagship brand, Blue Label Beef (BLB), with the support of MLA via the Collaborative Marketing Program. They say the collaborative agreement has doubled their marketing dollar’s punch, providing 50% funding of promotional activities for the brand.

Read more on MSA-licensed, beef brand Blue Label Beef
Latest market information
Cattle Sheep
26/11/14 Cattle market alert
25/11/14 Tuesday daily cattle summary
21/11/14 Friday daily cattle summary
20/11/14 Conditioned cattle demand premium
20/11/14 Korean wholesale prices remain high
|
|
|
|
|
|
|
|
|

© 2014 Meat & Livestock Australia Limited ABN 39 081 678 364