You're better on beef

"You're better on Beef" is the new message behind MLA’s latest marketing campaign built on reinforcing beef’s health credentials. Targeted at time-poor families with nutrition high on their agenda, it is backed by a strong nutritional message emphasising beef as being high in protein, iron and zinc. A recent review of MLA’s consumer beef marketing program revealed the need to develop a stronger, revitalised message relevant to consumers all year round.

Watch the new beef campaign advertisement here
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Cattle Sheep
26/02/15 Feeder market still fervent
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