Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

About Your Levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA invested $60m on behalf of grassfed cattle producers in 2014/15.

Grainfed cattle

MLA invested $10.94m on behalf of grainfed cattle producers in 2014/15.


MLA invested $40.9m on behalf of sheepmeat and lamb producers in 2014/15.


MLA invested $0.94m on behalf of goat producers in 2014/15.

Supply chain

MLA is investing $52.8m on behalf of supply chain levy payers and voluntary contributors in 2014/15.

Latest Marketing Campaign

The 2016 "You're Better on Beef" campaign launched in March to inspire and motivate women, the gatekeeper of the family meals repertoire, to serve beef to their families. This year "You're Better on Beef" continues to show that beef is an essential part of a winning diet, with the essential nutrients in beef giving you the energy to take on the day.
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26 Apr 2016

Plan sets R&D priorities for southern Australian producers

Future-proofing the profitability of southern Australia’s sheep and grassfed cattle producers is the focus of a new plan launched today which identifies regionally-specific priorities for research, development and adoption (RD&A).


22 Apr 2016

How to induct bought weaner cattle

Darren Hickey, Victoria's More Beef from Pastures co-ordinator, explains how to ensure bought-in weaner cattle hit the ground running with good induction.


22 Apr 2016

Knowledge is king

For South Gippsland cattle producers Tracy and Scott Buijs, Livestock Data Link (LDL) has unlocked a rich information source that’s helping fine-tune their fattening and breeding operations. LDL is an online carcase feedback system, helping producers improve their compliance to market specifications.


21 Apr 2016

Rangelands producers to help set R&D priorities

Red meat producers in the Western NSW Rangelands and South Australia’s North East are encouraged to attend a forum to help drive the future direction of levy-payer funded research, development and adoption (RD&A) programs.