Meat Standards Australia

MSA_Graded_small.jpgMeat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. The system is based on almost 700,000 consumer taste tests by over 100,000 consumers from nine countries and takes into account all factors that affect eating quality from the paddock to the plate.

MLA supports MSA program participants through creating opportunities for businesses to adopt eating quality principles.

Learn more about the MSA program by clicking on the links below or contact:

Phone: 1800 111 672


Upcoming MSA Meat Science Course

Want to learn more about the science behind your favourite cut of red meat?

Join the Meat Standards Australia team in Sydney from Monday, 21 November to Friday, 25 November, for the bi-annual MSA meat science course. The course will cover the scientific elements affecting the eating quality of red meat, from production through to consumer. 

Dr John Thompson, formerly of the University of New England, and Beef CRC, and Dr Graham Gardner from Murdoch University will facilitate the course.

Click here to download the registration form.

Or to check out the MLA events calendar follow this link.

For more contact Emma Boughen on 07 3620 5200 or email

MSA Performance