17
Apr 2024
Maranoa Ag Innovation Expo
Roma, QLD
National Sheep Producer Survey - Complete the survey for your chance to win 1 of 4 $500 gift cards
Survey open now
Providing tailored, practical livestock preparation guidelines to ensure the safe transport of livestock
Take me there
Offline eNVD app consignments are here
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Latest news
Exports continue to climb
12 April 2024
Australian beef producers hoping to expand operations
12 April 2024
Upcoming Events
17
Apr 2024
BWFW Beef Workshop | Piallaway, NSW
Piallaway, NSW
19
Apr 2024
Grazing and gully management field walk
Collinsville, QLD
Popular services
LPA & NVDS
The Australian livestock industry’s on-farm assurance program.
Visit www.integritysystems.com.au
NLIS
Australia’s world-leading system for the identification and traceability of livestock.
Visit www.integritysystems.com.au
Reporting on 50 saleyards and producing 70 market reports per week
Reporting on 50 saleyards and producing 70 market reports per week
The 2024 Summer Lamb ad
The 2024 Summer Lamb ad
Summer is a key time for Australians to get together with friends and family over a meal or barbeque. To capture this important occasion, the campaign aimed to create talkability for the Lamb brand.
Both Bloody Delicious campaign
Both Bloody Delicious campaign
Australian beef and lamb joined forces for the first time in a push to drive consumption. In this marketing campaign these two iconic red meats paired up to highlight the great opportunity for shoppers to purchase beef and lamb.
Growing demand for red meat in more than 100 global markets
Contributing to producer profitability, sustainability and global competitiveness.
Driving innovation on and off-farm
Research, development & adoption
MLA invests in research, development and adoption projects with a wide range of partners including producer groups and research organisations.
Extension, training & tools
MLA supports extension and training opportunities with events and practical information, tools and calculators to assist producer decision making.
Research priorities - get involved
MLA’s regional consultation process empowers producers to directly influence the on-farm research areas their levies are invested in.
Investing in world-class research, development and marketing
GRASSFED CATTLE
MLA is investing $62.4m on behalf of grassfed cattle producers.
GRAINFED CATTLE
MLA is investing $13.8m on behalf of grainfed cattle producers.
SHEEP
MLA is investing $40.4m on behalf of sheepmeat & lamb producers.
GOAT
MLA is investing $0.5m on behalf of goat producers.
