Back to Marketing beef & lamb

Subscribe to Global Markets Update

Global Markets Update
e-newsletter features the latest international red meat marketing news and insights.


Collaborative Marketing Program

The Collaborative Marketing (CoMarketing) Program aims to build the marketing capability of red meat brand owners to:

  • Develop insights driven brand marketing strategies and effective marketing plans
  • Build awareness and preference to purchase Australian branded red meat products
  • Create customer loyalty and sustainable brand growth, and
  • Deliver added value back down the supply chain to producers.

Aligned to the MLA Global Markets Strategy, the CoMarketing Program supports brand owners develop and implement effective:

  1. Brand marketing strategies
  2. Business development activities
  3. Brand building activities

Go to CoMarketing website to review the legal terms, program guidelines and what costs are eligible.