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Collaborative Marketing Program

The Collaborative Marketing (CoMarketing) Program aims to build the marketing capability of red meat brand owners to:

  • Develop insights driven brand marketing strategies and effective marketing plans
  • Build awareness and preference to purchase Australian branded red meat products
  • Create customer loyalty and sustainable brand growth, and
  • Deliver added value back down the supply chain to producers.

Aligned to the MLA Global Markets Strategy, the CoMarketing Program supports brand owners develop and implement effective:

  1. Brand marketing strategies
  2. Business development activities
  3. Brand building activities


Go to CoMarketing website to review the legal terms, program guidelines and what costs are eligible.