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International Trade Shows

With the Australian red meat industry facing increasing competition in global markets, MLA, in collaboration with industry, must promote the industry’s superior points of difference.

Trade shows are an important business development activity that enables our industry to increase the awareness and penetration of Australia’s quality and integrity systems that set Australian product apart from the competition.

Through business development activities, such as trade shows, MLA aims to: 

  • Build or maintain customer awareness of Australia’s positive attributes (safety, quality, MSA) within target markets

  • Build or maintain customer preference for Australian red meat (relative to core competitive set) within target markets

If you are an MLA member, licensed red meat exporter or red meat processor and are interested in any of the below trade shows, please contact Raelene Fowlds: rfowlds@mla.com.au

Global tradeshows: a perfect platform to promote Aussie red meat

MLA will have a presence at these shows:

  • SIAL China 2021 - MLA stand registration closed
  • Anuga 2021 - please contact MLA if your company is interested to participate via your European office/ market partner

Shows on the 2021-22 international trade show calendar

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SIAL China, Shanghai
18 - 20 May 2021

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Foodservice Australia, Melbourne
27-29 June 2021

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Seoul Food & Hotel
27-30 July 2021

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Camfood'21, Phnom Penh, Cambodia
2-4 September 2021

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Saudi HORECA, Riyadh
5-7 September 2021

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Food & Hotel Vietnam, Ho Chi Minh City
7-9 September 2021

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HOFEX, Hong Kong
7-9 September 2021

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SIAL Middle East, Abu Dhabi
7-9 September 2021

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Food & Hotel Thailand, Bangkok
8-11 September 2021

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SIAL Canada, Toronto
21-23 September 2021

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Food & Hotel Malaysia, Kuala Lumpur
21-24 September 2021

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Food & Hotel Indonesia, Jakarta
22-25 September 2021

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HORECA Jordan, Amman
28-30 September 2021

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Anuga, Cologne, Germany
9-13 October 2021

 

 

 

 

 

FMA China, Shanghai
15-17 October 2021

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SIAL China South, Shenzen
28-30 October 2021

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China International Import Expo, Shanghai
5-10 November 2021

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Private Label & Licensing Middle East, Dubai
7-9 November 2021

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Food & Hotel China, Shanghai
9-11 November 2021

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SIAL Interfood, Jakarta, Indonesia
10-13 November 2021

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Food & Hotel Hanoi, Vietnam
22-24 November 2022

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Restaurant & Bar Hong Kong / Gourmet Asia
7-9 December 2021

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SIAL India, New Delhi
9-11 December 2021

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Supermarket Trade Show Japan, Tokyo
TBC February 2022

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Gulfood, Dubai
13-17 February 2022

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Foodex Japan, Tokyo
TBC March 2022

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17-19 March 2022

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FHA Food & Beverage, Singapore
28-31 March 2022

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Expo Carnes y Lacteos, Monterrey, Mexico
29-31 March 2022

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SIAL Montreal
20-22 April 2022

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World Chefs Congress, Abu Dhabi, UAE
30 May - 2 June 2022

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SIAL Paris, France
15-19 October 2022