MDC Case Studies

MDC invests in projects across the red meat value chain - read about some of these projects in our case study library.  

  • Superwhites


    The Superwhites ram breeding group, comprising White Suffolk breeders from around Australia, is participating in the MDC Producer Innovation Fast-Track program on a project to improve the rate of genetic gain in hard to measure traits, like eating quality and lean meat yield.

  • Sheepmatters


    A group of 13 producers from around Australia are using the Producer Innovation Fast-Track program to refine a system to allow them to quickly develop a flock of highly efficient ewes through early identification of key
    performance traits.

  • Cultivate Farms

    Cultivate Farms

    Cultivate Farms is using the support of the MDC Producer Innovation Fast-Track program to “unpack” its business model and test if it, and the proposed online platform, are the best means of matching aspiring farmers with landholders and investors.

    Watch the video

  • Data-led innovation

    Data-led innovation

    MDC, in collaboration with vertically integrated beef supply chain business, Australian Country Choice (ACC) and Australian Cattle and Beef Holdings (ACBH) is undertaking a project using Hitachi’s sensor-driven data collection and analytics technology.

  • Investing in the future

    Investing in the future

    Supported by MDC and managed by Meridian Agriculture, the Livestock Consulting Internship is a partnership between MDC and consulting firms designed to provide interns with industry experience, foundational skills and knowledge to accelerate their livestock consulting careers.

  • SmartShepherd


    Livestock producers will soon have access to technology to automate the collection of maternal pedigree data as a result of a collaboration between MDC and agricultural technology company SmartShepherd.

  • DEXA


    MDC is investing up to $24m to co-fund the installation of DEXA (Dual Energy X-ray Absorptiometry) objective measurement systems in red meat processing plants following cross-industry endorsement to accelerate the adoption of the technology.

  • Animal health & welfare

    Animal health & welfare

    The Strategic Partnership for Animal Welfare Research, Development and Adoption involves MDC collaborating with a group of organisations with a shared commitment to improve the Australian livestock industry’s already world-class animal welfare practices.

  • Feeder Reader

    Feeder Reader

    The Producer Innovation Fast-Track program is allowing the Lindorffs to access expertise and support to develop their own solution to identify shy feeders.

    Watch the video

  • Business Mentoring

    Business Mentoring

    MDC, in partnership with the Agri-Business Development Institute (ABDI) launched the Beef Business Mentoring program workshops in 2016.

  • Automated lamb processing technology

    Automated lamb processing technology

    Australia is leading the world in red meat processing automation, with new technology delivering value and efficiency for processors, with benefits flowing back to producers.

  • Objective Carcase Measurement technologies

    Objective Carcase Measurement technologies

    Every carcase is different and the ability to measure key carcase characteristics provides the Australian red meat industry with an important opportunity to increase productivity.

  • Covered anaerobic lagoons

    Covered anaerobic lagoons

    Greenhouse gas reduction is a hot topic for the red meat industry, but producers aren’t the only ones targeting emissions.

  • Bladestop


    More than 1,000 bandsaws are in use in Australian meat processing, posing danger to the operators every time they are used. A new braking mechanism offers huge safety and efficiency gains.

  • Beef Information Nucleus

    Beef Information Nucleus

    The Beef Information Nucleus (BIN) initiative is a portfolio of projects established through the MDC and co-funded by five of the major breed societies.

  • OJD Diagnostic testing

    OJD Diagnostic testing

    After more than a decade of research in Australia and overseas, sheep and cattle producers now have a quicker tool to diagnose Johne’s disease.

  • Developing new red meat product

    Developing new red meat product

    Increasing sales of red meat around the globe is no longer as simple as promoting steaks and chops; it's about providing innovations that deliver value and choices.

  • Bioplastics


    MLA has been investigating new value-add opportunities for bloodmeal from abattoirs.

    Read case study
    Watch short video

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