International Trade Shows

With the Australian red meat industry facing increasing competition in global markets, MLA, in collaboration with industry, must promote the industry’s superior points of difference.

Trade shows are an important business development activity that enables our industry to increase the awareness and penetration of Australia’s quality and integrity systems that set Australian product apart from the competition.

Through business development activities, such as trade shows, MLA aims to: 

  • Build or maintain customer awareness of Australia’s positive attributes (safety, quality, MSA) within target markets

  • Build or maintain customer preference for Australian red meat (relative to core competitive set) within target markets

                                             SMTS 2019         



If you are an MLA member, licensed red meat exporter or red meat processor and are interested in any of the below trade shows, please contact Raelene Fowlds:

Global tradeshows: a perfect platform to promote Aussie red meat

9 - 11 October 2018 HORECA Jordan, Amman contact MLA
21 - 25 Oct 2018 SIAL Paris 
contact MLA
5 - 10 November 2018 1st China International Import Expo, Shanghai Yes contact MLA
13 - 15 November 2018 Food & Hotel China, Shanghai Export Solutions
xxx November 2018 MeatEx: Iran Meat Exhibition 2018, Tehran contact MLA
21 - 23 November 2018 Anufood China 2018, Beijing contact MLA
21 - 24 November 2018 SIAL Interfood, Jakarta contact MLA
27 - 29 November 2018 Saudi Horeca, Riyadh contact MLA
28 - 30 November 2018 Food & Hotel Hanoi Export Solutions
13 - 15 February 2019 Japan Supermarket Trade Show Open contact MLA
17 - 21 February 2019 Gulfood, Dubai Waitlist contact MLA
3 - 5 March 2019 Annual Meat Conference (FMI) Dallas contact MLA
March 2019 Foodex Japan, Tokyo contact MLA
24 - 26 April 2019 Food & Hotel Vietnam TBC Export Solutions
14 - 16 May 2019 SIAL China, Shanghai Not yet open contact MLA
mid May 2019 National Restaurant Association, Chicago contact MLA
5 - 9 October 2019 Anuga, Cologne Not yet open contact MLA

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