MSA Excellence in Eating Quality Awards

Beef producers who consistently deliver superior eating quality beef are set to be recognised when the Meat Standards Australia (MSA) Excellence in Eating Quality series is held nationally throughout September and October.

Hosted by Meat & Livestock Australia (MLA), the series will travel to each state across the country and include ‘Consumer trends driving on-farm change’ forums and awards presentations.

The forums are designed to equip producers with the tools to make practical on-farm changes to benefit their herd’s eating quality outcomes, the end consumer, and the profitability of the industry. 

Awards will be announced in each state for ‘Most Outstanding MSA Feedlot’ and two awards for ‘Most Outstanding MSA Beef Producers’, to recognise producers of both larger and smaller (non-feedlot) MSA consignment volumes. One producer from each state will also win the MSA Excellence in Eating Quality Progress Award for showing the greatest improvement in their MSA results since the last Awards series.

The criteria for the awards include outstanding compliance rates to MSA specifications, as well as high eating quality performance as represented by the MSA Index results for MSA graded cattle during the 2017-18 and 2018-19 financial years. 

The Awards and producer forums are free and open to everyone, but registration is essential:


Date & TimeLocation Registration  
Queensland Tuesday, 10 September 2019, 1.30pm-8.30pm Biloela ANZAC Memorial Club, 94 Callide Street, Biloela
New South Wales Thursday, 12 September 2019, 1.30pm-8.30pm Wagga Wagga RSL, corner Kincaid and Dobbs Streets, Wagga Wagga. Register now
Victoria  Tuesday, 17 September 2019, 1.30pm-8.30pm Glen Erin at Lancefield, 200 Rochford (Woodend-Lancefield) Road, Lancefield Register now
Tasmania  Thursday, 19 September 2019, 1.30pm-8.30pm Bushrangers Hotel, Top Pub Wynyard, 1 Inglis Street, Wynyard Register now
South Australia Tuesday, 1 October 2019, 1.30pm-8.30pm Naracoorte Town Hall, 95 Smith Street, Naracoorte Register now
Western Australia Thursday, 3 October 2019, 1.30pm-8.30pm Eden Grove Manning Function Centre, Eden Grove Community Precinct, 25 James Stirling Place, Harvey Register now

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