MSA Excellence in Eating Quality Awards
Beef producers who consistently deliver superior eating quality beef are recognised through the biennial Meat Standards Australia (MSA) Excellence in Eating Quality series.
Hosted by Meat & Livestock Australia (MLA), the national series featured the ‘Consumer trends driving on-farm change’ forums and awards presentations.
Awards are announced in each state for ‘Most Outstanding MSA Feedlot’ and two awards for ‘Most Outstanding MSA Beef Producers’, to recognise producers of both larger and smaller (non-feedlot) MSA consignment volumes. One producer from each state also wins the MSA Excellence in Eating Quality Progress Award for showing the greatest improvement in their MSA results since the last Awards series.
The criteria for the awards include outstanding compliance rates to MSA specifications, as well as high eating quality performance as represented by the MSA Index results for MSA graded cattle during the 2017-18 and 2018-19 financial years.
Read more about the 2019 winners: