Global marketing update - video diary from Dubai

05 February 2016

As a global marketing organisation, MLA has six International Business Managers based in key export destinations - each charged with promoting the superior safety and quality systems of Aussie red meat in order to gain better market access and grow demand.

Each month we hear from one of our International Business Managers for a quick catch up of their in-country experiences in promoting Australia as a trusted source of safe, traceable and high quality red meat.

In our latest video blog, we hear from David Beatty, International Business Manager in the Middle East and North Africa, who explains how MLA is working with retailers and MLA celebrity chef Tarek Ibrahim to promote Australian red meat in this diverse region.

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