Global marketing update - video diary from Japan
28 August 2015
As a global marketing company Meat and Livestock Australia has six international business managers based in key export destinations, each charged with promoting our superior safety and quality systems in order to gain better market access and grow demand for our red meat.
Each month an MLA international business manager will dial in via Skype for a quick catch up of their in-country experiences promoting Australia as a trusted source of safe, traceable and high-quality red meat.
Join us for the first of our video diary logs from our Japan business manager, Andrew Cox, who has recently delivered an exciting marketing campaign to tap into Japan’s booming social trend of summer barbecues.
As Andrew explains, the campaign has been perfectly timed to maximise returns for Australian producers.
