Chef Tarek spreads the Aussie red meat message

13 May 2016

MLA's Dubai-based Middle Eastern Master Chef, Tarek Ibrahim, is continuing on his campaign to educate the world about the quality and versatility of Australian red meat.

Having trained 2,000 chefs in the Middle East/North African region in 2014–15 and gathered a television audience of 300 million and a Facebook following of almost 50,000, Chef Tarek has had a busy month in Australia filming Australian Adventures with Chef Tarek.

Chef Tarek travelled to the Gold Coast, Sydney, Dubbo in central NSW and Melbourne to film episodes which will showcase Australian produce, particularly red meat.

The three part series will be broadcast by Fatafeat, the first and only Arab food channel in the Middle East, and now broadcasting through BEIN which is the region's largest pay TV network.  

 Chef Tarek has previously hosted his own TV program ‘100 Lahma’ (100 meat dishes) and 'Mashawi' (Grilling), both of which have showcased recipes using Australian red meat prepared with Middle Eastern flavours and influences.

MLA supported the trip and was successful in gaining $55,000 in funding towards the production from a grant from the Council for Australian-Arab Relations. The Gold Coast leg of the journey was sponsored by the Gold Coast Tourism Corporation.

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