Global marketing update - video diary from Singapore
02 October 2015
As a global marketing organisation, Meat & Livestock Australia has six International Business Managers (IBMs) based in key export destinations - each charged with promoting the superior safety and quality systems of Aussie red meat in order to gain better market access and grow demand.
Each month, MLA will be dialling in via Skype to one of our IBMs for a quick catch up of their in-country experiences in promoting Australia as a trusted source of safe, traceable and high quality red meat.
In our latest video diary blog, we touch base with Andrew Simpson, IBM for Southern Asia – based in Singapore, who explains the varied work being carried out by MLA in this crucial and exciting region.
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