MLA AGM program packed with valuable industry insights

30 September 2016

Meat & Livestock Australia (MLA) has announced a packed program of events at the 2016 Red Meat Industry Forum and Annual General Meeting (AGM), offering producers the latest insights into industry innovations and global market developments.

To be held in Hahndorf in the Adelaide Hills on Thursday, 10 November 2016, the day will feature a series of events that will provide producers with a unique opportunity to discuss the future of the red meat and livestock industry with colleagues, industry leaders and MLA’s leadership team and Board of Directors.

The theme for this year’s program is 2020 and beyond – Fostering prosperity in the red meat industry, and will have a specific focus on the future, as well as the current state of the red meat and livestock industry, and the role MLA will play in building producer profitability, sustainability and global competitiveness.

The day’s program features the Red Meat Industry Forum which will provide an opportunity to hear from senior industry and MLA leaders, and will feature an open Q&A component.

The Red Meat Advisory Council (RMAC) will host a session featuring an industry update from RMAC Chair Don Mackay. This will be followed by a moderated panel session for an engaging discussion on industry issues.

MLA’s session will include key updates from MLA senior leaders Sean Starling, MLA General Manager, Research, Development and Innovation; Dr Christine Pitt, CEO, MLA Donor Company (MDC); Dr Jane Weatherley, CEO, Integrity and Information Systems Company; and Michael Finucan, MLA General Manager, International Markets.

The Forum will continue with the presenters joined by Lisa Sharp, MLA Chief Marketing and Communications Officer and Michael Crowley, MLA General Manager, Producer Consultation and Adoption, for an open Q&A session.

Producers in attendance will also be able to visit a number of trade stands throughout the day. These include stands on MLA’s community and consumer promotion programs, MLA’s market information activities, MDC and industry benefits across the value chain, your levy at work and demonstrations of leading research, development and adoption (RD&A) projects.

Key events include:

MLA Networking Function

A chance to meet the MLA Board, Leadership Team and key industry stakeholders in a social setting the evening prior to the Red Meat Industry Forum and AGM.

The event will include a range of dishes developed by MLA Corporate Chef Sam Burke, in conjunction with the food service industry around the world to promote Australian red meat.

There is no cost to attend this event, however RSVP is essential.

Date: Wednesday, 9 November, 2016
Time: 6.30pm – 8.30pm
Dress: smart casual
RSVP to events@mla.com.au or 02 9463 9333 by Friday, 28 October. Please include any dietary requirements.

2016 Red Meat Industry Forum

Session one: Red Meat Advisory Council (RMAC) Forum
Date: Thursday, 10 November 2016
Time: 10.00am – 11.30am

The RMAC forum will include an industry update from Chair Don Mackay, appointed in July 2016, followed by a moderated panel session for an engaging discussion on industry issues.

Session two: MLA Producer Forum
Date: Thursday, 10 November 2016
Time: 1.00pm – 3.00pm

The MLA producer forum will include key updates from MLA senior leaders:

  • Sean Starling, MLA General Manager, Research, Development and Innovation – Improved uptake and efficiency of RD&A through the value chain
  • Dr Christine Pitt, CEO, MLA Donor Company (MDC) – accelerating innovation in the red meat industry and building industry capacity through collaboration
  • Dr Jane Weatherley, CEO, Integrity and Information Systems Company – using big data in the red meat and livestock industry, including an update on the new Information and Integrity Systems Company
  • Michael Finucan, MLA General Manager, International Markets – driving preferences and loyalty in global markets.


The Forum will continue with the presenters to be joined by Lisa Sharp, MLA Chief Marketing & Communications Officer and Michael Crowley, MLA General Manager, Producer Consultation and Adoption, for an open Q&A session.

Meat & Livestock Australia (MLA) Annual General Meeting 2016

Date: Thursday, 10 November 2016
Time: 3.30pm – 5.00pm

This is the formal AGM meeting, including MLA Chair Dr Michele Allan reporting on MLA’s performance and governance for the last year and MLA Managing Director Richard Norton presenting on the vision for the industry to 2020 and beyond.

The day will feature a menu developed by MLA Corporate Chef Sam Burke showcasing South Australian red meat and regional produce. Lunch includes dishes highlighting Australia’s key red meat export markets, and immediately following the AGM there will be a traditional Australian barbecue featuring South Australian red meat products.

Producers are encouraged to register to attend these events and take advantage of the opportunity to hear about current and future industry trends, how their levy is being invested by MLA and future RD&A and marketing programs.

For more information about the events and to register, please visit http://www.mla.com.au/agm or contact MLA on (02) 9463 9333.

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