MLA welcomes ASB decision on Asutralia Day lamb ads

20 January 2016

Meat & Livestock Australia (MLA) has welcomed the decision by the Advertising Standards Bureau (ASB) that says the Australia Day lamb advertisement has not breached the AANA Code of Ethics.

As a responsible advertiser and marketer, MLA operates in compliance with the provisions of the AANA Code – and this year’s Australia Day lamb campaign is no different.

The role of the campaign remains to promote and build demand for Australian lamb, which is some of the best quality lamb in the world.

The advertisement has been viewed more than 4 million times across media channels and feedback remains overwhelmingly positive.

MLA is a not-for-profit organisation responsible for delivering marketing, and research and development programs for Australia's red meat industry. MLA encourages Australians to enjoy quality Australian lamb this Australia Day.

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