Moving forward with the MISP

10 September 2015

The Meat Industry Strategic Plan (MISP 2020) – released on 9 September by Minister for Agriculture, Barnaby Joyce – is a key document in setting the direction of the red meat industry.

MISP 2020 was created in conjunction with industry; including producers, processors, exporters and service providers such as MLA, LiveCorp and the Australian Meat Processor Corporation.

The core pillars in MISP 2020 are:

  • consumer and community support
  • market growth and diversification
  • supply chain integrity and efficiency
  • productivity and profitability

MLA Managing Director Richard Norton said the MISP provided clear guidance on priorities.

“The MISP offers a vision of where the red meat industry wants to be in the future, and importantly it sets out clear objectives and key performance indicators to help us get there," he said.

“MLA will work collaboratively with industry and map out how the MISP objectives can be practically achieved to benefit producers and tackle some of the bigger issues including objective carcase measurement and value based marketing.

“I strongly believe that MLA is playing a critical role in improving the outlook and prosperity of the red meat sector, and we’re up for the challenge."

MLA’s Annual operating plan (AOP) for 2015-16 has already been approved by industry, including the Peak Industry Councils, and can be viewed online.  

MLA’s AOP for the next four years will be based on the MISP 2020.

Read the MISP 2020

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