MSA connects to a global audience

02 August 2018

In a celebration of Meat Standards Australia’s (MSA) 20 year anniversary, the 64th annual International Congress of Meat Science and Technology (ICoMST) will run a special MSA forum as part of its program on Monday, 13 August 2018 in Melbourne.

ICoMST brings together experts from all over the world to exchange information and ideas on the latest research in meat science and technology. The theme of this year’s conference is ‘Quality and Integrity for Global Consumers’.

The MSA forum – titled ‘How Australia’s red meat industry has adopted eating quality science’ – features leading Australian meat researchers Dr David Pethick, Dr Peter McGilchrist and Dr Rod Polkinghorne. They will explore 20 years of MSA, its role in the modern marketplace currently representing 40% of the national adult cattle slaughter and 25% of the lamb slaughter, and what the future holds for the world’s leading eating quality grading system.

Leading Australian meat scientist, Dr David Pethick, from Murdoch University has been a key contributor to the science behind MSA.
 
“Key highlights will include discussion around the international reach of MSA and its research partners, where the revised cuts-based MSA lamb model is up to, and a look into where the next 25 years will take us,” Dr Pethick said.

“I’m particularly looking forward to celebrating MSA’s achievements on an international stage and hearing other countries’ interests in eating quality research.”

Industry leaders including Mark Inglis from JBS and Tom Maguire from Teys will also discuss how MSA underpins their businesses and the program’s role in value-based marketing.

Dr Jean-Francois Hocquette from the French National Institute for Agricultural Research will bring an international perspective, sharing Europe’s interest in red meat eating quality.

Finally, northern and southern beef producers Ian McCamley and Trent Osborne will provide an insight into how MSA has changed their businesses and the way beef is produced in Australia.

MSA Program Manager, Sarah Strachan, said the MSA forum provides an opportunity for Australia to showcase MSA to a global audience and demonstrate how a research project with robust science has turned into a hugely successful commercial program for Australia’s red meat industry.

“MSA now captures the attention of countries all over the world because it has been able to demonstrate significant return on its investment and ultimately take the guesswork out of buying red meat for consumers,” Ms Strachan said.

This year the ICoMST event will be held in Melbourne from 12 to 17 August 2018 - representing the first time this international event has been hosted in Australia since 1988.

The week-long ICoMST program will focus on nine topics, including:  

  • Provenance and fraud detection
  • Process control in the meat industry
  • Next generation technologies to assess carcase and meat quality
  • Food safety and microbiology
  • Smart packaging for quality, safety and integrity
  • Dietary muscle proteins for stage of life
  • Revolution in biometrics and consumer sensory science
  • Value adding to meat and offal
  • Glycolytic and proteolytic metabolism across species

Purchasing a ticket to the half-day concurrent MSA forum includes access to the full ICoMST program for Monday and the MSA networking dinner on Monday evening.

Please note the ticket price for the full five-day conference includes access to the MSA forum.   

For more information and to register visit www.icomst2018.com

 
Details of the MSA forum at International Congress of Meat Science and Technology (ICoMST):

What: The 64th International Congress of Meat Science and Technology – MSA forum – How Australia’s red meat industry has adopted eating quality science.
Where: Grand Hyatt, Melbourne
When: 11am to 5.30pm on Monday 13 August

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