Realising a national voice for the grassfed cattle industry

Cattle producers are invited to help shape the future of the grassfed cattle industry by sharing their views on the work priorities of the new national peak body, Cattle Australia.     

Designed to address system-wide changes in the industry over recent decades and the threat of future challenges, Cattle Australia will represent the interests of all Australian cattle producers and provide them with a unified, visible, and influential voice. 

Andrew Macaulay, Independent Chair of the Restructure Steering Committee, said that this consultation period was critical in ensuring that Cattle Australia can realise its vision of supporting industry growth and empowering producers.  

“Cattle Australia will unite levy payers and engage with cattle producers and industry stakeholders, so that it can advocate on important matters to the industry, lead and direct policy development and its implementation, and protect the profitability, competitiveness and future of the cattle industry,” said Mr Macaulay.  

“However, to achieve this we need to hear from producers on what areas of work Cattle Australia should focus on and where it should direct investment to support growth. I encourage cattle producers and other invested stakeholders to share their thoughts so that Cattle Australia can effectively represent the interests of producers and strengthen the grass-fed sector and broader beef cattle industry.” 

Producers and other invested stakeholders can learn more about Cattle Australia and provide their feedback on its work priorities by visiting the website at cattleaustralia.com.au or by participating in a series of webinars during March and April. Feedback can also be sent to cattle.feedback@three60consulting.com.au.  

The Cattle Australia webinars are free to attend and open to all producers and other interested parties, however registration is essential:  

• Monday 21 March – 7am-8am AEST – register here
• Wednesday 30 March – 6pm-7pm AEST – register here
• Monday 4 April – 9am-10am AEST – register here
• Friday 8 April – 6pm-7pm AEST– register here  

Input received during public consultation will help guide the next steps of Cattle Australia’s development. It is planned that the new peak body will officially launch on 1 July 2022, with the Cattle Council of Australia’s responsibilities transitioning to Cattle Australia.