Red Meat 2017 to showcase markets, innovation and profit drivers

02 June 2017

Australian red meat producers interested in learning more about the future of their industry and new opportunities to improve their profitability are invited to attend MLA’s Red Meat 2017 event in Alice Springs on 21-22 November.

The Red Meat 2017 program includes a producer tour, the latest innovation and marketing insights, a trade show and technology demonstrations, business breakfast, unrivalled networking opportunities and the MLA Annual General Meeting.

The flagship event is open to all local and interstate producers and industry stakeholders, with the bumper program to showcase Australian beef, lamb and goatmeat and the very best of Central Australia. Details are available at the Red Meat 2017 event page

The producer tour will involve working demonstrations of the latest on-farm innovations and how to apply them, and practical advice on better meeting the market through genetics, livestock husbandry, natural resource management and MSA eating quality accreditation.

A Red Meat Industry Forum on day two will feature a session led by the Red Meat Advisory Council (RMAC) as well as a session led by MLA. This will provide producers with the latest insights from industry and MLA leaders, and high level briefings on the markets, current industry issues and emerging technology.

MLA's 2017 Annual General Meeting will also be held on Wednesday, 22 November, at the Alice Springs Convention Centre.

MLA Chair Dr Michele Allan will report on the company’s performance in 2016-17 and MLA Managing Director Richard Norton will inform members of the company's priorities for the year ahead.

The formal proceedings of the AGM will also include consideration of MLA accounts, the election of three Directors to the Board and three producer representatives from each class to the MLA Board Selection Committee.

All MLA members are entitled to participate in the AGM, which provides an opportunity to meet and ask questions of the MLA Board and learn how MLA is investing producer levies and matching Federal Government research dollars in the future prosperity of the industry.

Red Meat 2017 is open to all industry members and partners are welcome. There is no charge to attend, however registration is essential to assist in planning and catering requirements.

To find out more about the program, travel and accommodation options and to register your attendance, please visit

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