Red meat practices on show in the classroom

03 March 2016

As part of MLA’s education program through Target 100, more than 5,000 primary school students from across Australia will learn more about how beef and lamb is produced via 28 video conference lessons in 2016. 

The lessons have been designed to be used on school electronic whiteboards or computers, with a specialty teacher leading each lesson via video conference.  Schools will log in to the lesson via the internet, with the teacher being broadcast live into 10 classrooms at a time. 

This series of lessons follows the success of a series of six run in 2015, reaching more than 1,100 students from 39 primary schools across Australia. To increase engagement this year, a cattle or sheep producer will be involved to directly answer students’ questions about how beef and lamb is produced. 

The lessons are based on three curriculum aligned teacher guides about beef and lamb production, which have been distributed to more than 6,000 recipients from metropolitan schools across the country. 

The lessons were developed by Kimberlin Education, a company that specialises in the delivery of video lessons, to position Target 100 as a trustworthy, credible and complete resource for information on sustainability in the Australian red meat industry. 

With up to 10 schools participating in each lesson, they are a cost effective way to introduce a broad group of school children to producers and increase their knowledge about where their food comes from. 

If you are interested in being involved with the Target 100 education program email

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