Ten deliverables from the MLA team in 2016
16 December 2016
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MLA has implemented a new regional consultation framework for directing research, development and adoption investment for grassfed cattle and sheepmeat levies. Eighteen new research projects were supported and funded in the first year of the new model and applications are now invited for funding in 2017.
The Plan sets out the investment priorities which will contribute to the profitability, sustainability and global competitiveness of the red meat and livestock industry.
Check out MLA’s Annual Report 2015-16 to find out how MLA invested your levies in the red meat and livestock industry. Also in 2016, producers have been road testing Profitable Grazing Systems, a new MLA-funded program to mentor and support producers to improve business management and measurement.
2016 saw MLA Donor Company manage its largest ever number of projects and attract new voluntary commercial investment to foster the prosperity of the red meat industry.
MLA announced at its recent AGM a revolutionary $150 million plan to install objective carcase measurement technology across the Australian red meat processing industry.
The year got off to a good start with the inaugural Meat Standards Australia Excellence in Eating Quality Awards. Check out each of the state winners and hear how they ensure MSA compliance time after time.
Producers can now access regular and in-depth projections for cattle and sheep markets.
In the battle to keep beef and lamb top-of-mind in the domestic market, MLA again created attention grabbing campaigns, which kicked off with the much talked about Australia Day lamb campaign in January.
MLA announced plans to accelerate the digital future of Australia’s red meat and livestock industry. The Digital Value Chain Strategy – an industry first – will empower every participant at every point in the value chain through data-driven commercial decision making.
MLA is fighting two patent applications which threaten genetic advancements in Australia’s cattle industry. Also in 2016, MLA established a new National Livestock Genetics Consortium.
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