True Aussie ‘Grand Burger’

12 April 2017

By volume, McDonald’s Japan is Australia’s largest beef customer in Asia.

This week they launched their new ‘Grand Burger’ range, featuring the True Aussie logo on over 40 million traymats and flyers, distributed to over 11,000 stores.

MLA works with McDonald’s in Japan on intiatives such as new product demonstrations in the Tokyo based McDonald’s test kitchen. 

A short TV ad was also released, saying ‘we only use beef from Australia and New Zealand.’ 

Watch the ad below:

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