US chefs down under

03 June 2016

As a global marketing organisation, Meat & Livestock Australia has six International Business Managers (IBMs) based in key export destinations - each charged with promoting the superior safety and quality systems of Aussie red meat in order to gain better market access and grow demand.

Each month one of our international offices provides an update on their work promoting Australia as a trusted source of safe, traceable and high quality red meat.

MLA's North America office recently organised a tour for seven US food influencers, comprising of restaurateurs, media, corporate chefs and food industry advisors, to immerse themselves in all things Australian. The tour illustrated the paddock-to-plate journey of Australian grassfed beef and lamb.

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