Fresh MLA Market Snapshot insights available now

11 February 2016


For the latest facts, insights and trends in Australia’s key red meat markets, read MLA’s just-published newly updated Market Snapshots.

Click here to view the Snapshots.

By making red meat market information and insights available in a Snapshot format, MLA aims to provide all members of Australia’s red meat industry, as well as the broader interested public, with a succinct yet insightful understanding of Australia’s key markets.

Topics covered include a market overview of market access and recent export trends, the competitive context, consumer insights, sales channel developments, food trends and growth prospects.

By producing these Snapshots, MLA intends to assist producers, processors and exporters to have more informed and confident discussions with their various supply chain partners, thereby contributing to better business decision-making. 

Just a few of the insights readers will learn from the new Beef market snapshots:

  • Despite the US market being dominated by domestic grainfed product, Australian grassfed beef sees good prospects for growth as consumer demand for its perceived benefits in being healthier and more environmentally sustainable make it attractive to a segment of younger, wealthier consumers.
  • China is Australia’s fourth largest beef market, with export volumes growing 2,500% in just 5 years from 2010 to 2015 – but in 2015 as new suppliers were granted access, meaning plenty of work ahead to maintain market share
  • It is estimated that over half of Australia’s beef exported to Korea is used in foodservice, with particular growth seen in the catering sector where it is a popular choice for lunch box meals sold through convenience stores.  

From the new Sheep market snapshots, readers will learn that:

  • The domestic market remains the single largest market for Australian lamb in volume and value terms, accounting for 45% of total production in 2015. Lamb consumption habits in Australia have been changing. A reflection of the reduction in household size is the rising popularity of mini lamb roasts at retail.
  • Malaysia accounts for 59% of Australian sheepmeat exports to the ASEAN region, where our product is appreciated for its high quality and delicious taste.  Demand for lamb peaks during the Muslim Ramadan fasting, which will begin 7 June and conclude on 7 July in 2016.
  • It is estimated that some 80% of Australian sheepmeat exported to Japan is consumed in Hokkaido as a key ingredient for the famous and popular Genghis Khan dish.

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