A unique period of time for beef production
09 May 2018
Speaking at a number of seminars at Beef Australia this week, MLA’s Market Intelligence Manager, Scott Tolmie, says Australia is well placed in the global beef market but a targeted approach is required to ensure Australia stays ahead of the game.
“Global beef demand has increased by 25% in the last 30 years,” Scott said.
“This brings plenty of opportunity for Australia, but at the same time competition is intensifying.
“We are currently in a unique point of time for production with four major global beef producing countries, the US, Brazil, India and Australia entering a phase of consistent growth.
“It’s a bit like four footy teams hitting form at the same time, everyone is chasing the same goal.
“What we need to do is be confident in our strategy, develop a deeper understanding of consumer preferences in our key export markets and highlight Australia’s main points of difference against our main competitors as we go for growth.”
Hear the full interview with Scott Tolmie from Beef Australia 2018 here
Questions by MLA’s Matt Peacock
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