The effects of consumer attitudes and behaviour on the red meat and livestock industries
Project start date: | 01 June 2005 |
Project end date: | 04 September 2006 |
Publication date: | 01 June 2006 |
Project status: | Completed |
Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
Relevant regions: | National |
Download Report
(1.3 MB)
|
Summary
This study examined industry-specific and general public attitudes toward animal welfare, health, and environmental issues in the red meat industry to determine the importance of these attitudes for consumer behaviours (i.e. red meat purchasing), and community behaviours (e.g. petitioning, lobbying politicians).
It was found that, while welfare issues predict consumer behaviour slightly, they strongly predict other community behaviours, such as the likelihood of making donations to welfare organisations in support of, or opposition to, livestock practices. Industry should use this information to brief regulators, legislators and the community on the state the livestock industries and provide education to the community from early school age onwards about food sources, current best practice, proposed industry improvements in practice and the role of the livestock industries in providing economical and quality food for the community.
More information
Project manager: | Johann Schroder |
Contact email: | reports@mla.com.au |
Primary researcher: | Monash University |